Is the Brand Architecture the Right Solution for Your Small Business?

Brand architecture is widely discusses in the business and companies while talking about the different brands of the same business. But the problem is that the importance of brand architecture is not properly understood. It is the method or way by which the different brands of the company are interrelated. […]

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Is Pinterest Good For Business?

Is Pinterest good for business? Like any other social media networking website, the use of Pinterest for business purposes requires time and commitment. Pinterest can definitely attract customers to your page, but it is not the right platform for every business type. Let’s take a look at a few questions […]

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How To Successfully Leverage Social Media

Do you want to direct traffic to your website, market your business, and increase your sales? Twenty years ago, if you wanted to enhance your business, you would use newspaper ads, television ads, or radio ads. Today, if you are not using social media to market your business, you are […]

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How To Protect Brand Identity on Social Media

If you happen to own a small business, there is no denying the benefits to be gained by utilizing the powerful advertising tool known as social media. The use of sites like Twitter, LinkedIn, Facebook, and others, can be very effective in increasing brand identity, growing your business, and keeping […]

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How To Improve Your Website Conversion Rates

So, you want to know how to improve your website conversion rates? You’ve come to the right place! For those who are unsure, a conversion rate is the percentage of visitors to a website that go on to make a purchase. If you want to run a business, it is […]

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How To Brand Your Business Effectively

Successful business branding is one of the most important aspects of building a successful company or business venture. Still, way too many small business owners are not sure whether branding is the right solution for their starting or existing business. Branding, when done right, will increase your visibility on the […]

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How to Create a Winning Social Media Strategy

The explosion of the World Wide Web has allowed people to create businesses that did not have this opportunity before. It is estimated that over 2 billion people utilize the internet each day. Over 500 million of these people are Facebook users and over 200 million follow twitter. Many of […]

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Does Brand Positioning Really Work?

Getting your name on the front of a building is an exciting accomplishment for anyone to achieve. Whether you are a local plumbing company, or a fortune 500 company, either way you have created it and that alone is quite a feat. Once you have a supply of what it […]

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How To Discover Your Gifts – part 2

Suddenly there was silence. I wasn’t sure what my daughter is thinking about and how she’s processing what we just discussed. But when the last question came, I instantly knew that the whole conversation was supposed to end here and nowhere else. With quiet voice she said: “Mom, what if […]

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Name Email Submit Form Customer Engagement: Beyond the Words

Customer engagement is akin to many of the catch phrases that pop up in marketing lingo from time to time. These often take the marketing world by storm, and then eventually subside. However, customer engagement seems here to stay. Essentially, it is a strategic approach to marketing that seeks to […]

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