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Is the Brand Architecture the Right Solution for Your Small Business?

Brand architecture is widely discusses in the business and companies while talking about the different brands of the same business. But the problem is that the importance of brand architecture is not properly understood. It is the method or way by which the different brands of the company are interrelated. It is also termed as…

How To Protect Brand Identity on Social Media

If you happen to own a small business, there is no denying the benefits to be gained by utilizing the powerful advertising tool known as social media. The use of sites like Twitter, LinkedIn, Facebook, and others, can be very effective in increasing brand identity, growing your business, and keeping you ahead of the competition.…

How To Brand Your Business Effectively

Successful business branding is one of the most important aspects of building a successful company or business venture. Still, way too many small business owners are not sure whether branding is the right solution for their starting or existing business. Branding, when done right, will increase your visibility on the marketplace, draw your target market…

Name Email Submit Form Customer Engagement: Beyond the Words

Customer engagement is akin to many of the catch phrases that pop up in marketing lingo from time to time. These often take the marketing world by storm, and then eventually subside. However, customer engagement seems here to stay. Essentially, it is a strategic approach to marketing that seeks to engage customers on a more…