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Does Brand Positioning Really Work?

Getting your name on the front of a building is an exciting accomplishment for anyone to achieve. Whether you are a local plumbing company, or a fortune 500 company, either way you have created it and that alone is quite…

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Building an Authentic Business Brand

We keep hearing a lot about authenticity these days. Many entrepreneurs understand that they need to make their business authentic and relevant, but they get lost in application. When it comes to authenticating a business’ brand, there are several key…

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Build Business Online: Follow Up

Many people believe that setting up a business online is the hardest part, what they don’t realize is how difficult it can be to keep their business competitive once they are up and running. Today we’ll look closely at follow…

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Broken Promises

In general, what sets one product apart from the rest is branding.  Branding is a method that differentiates a product and makes it easily identifiable.  It should therefore be an important component of your company’s marketing thrust. It is a…

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Brand Visibility: Tips to Set You Apart

A well-defined brand will set your product apart from the competition. However, the success of any branding strategy hinges on the ability to establish brand visibility in the marketplace. The product must be known and recognized. If that is achieved,…

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Brand Value vs. Brand Recognition

If I were to put two packages of coffee before you, one being Folgers and the other an unbranded coffee, and asked you to purchase one of them, in all likelihood you would choose Folgers. Why? Because Folgers is a…