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Building an Authentic Business Brand

We keep hearing a lot about authenticity these days. Many entrepreneurs understand that they need to make their business authentic and relevant, but they get lost in application. When it comes to authenticating a business’ brand, there are several key marketing success factors. A key success factor is what is required of every business to…

Broken Promises

In general, what sets one product apart from the rest is branding.  Branding is a method that differentiates a product and makes it easily identifiable.  It should therefore be an important component of your company’s marketing thrust. It is a twofold concept, involving the promotion of both your business and product. Business branding involves the…

Branding Yourself – The Key To Network Marketing Success

Large companies spend phenomenal sums of money on branding every year, to give themselves a major advantage in increasingly competitive markets. But what exactly does “branding” mean, and how is it relevant to YOU, as a home business owner? Quite simply, a brand is a business’s promise to its customer. It defines what they can…

Branding Simplified: How To Brand Your Startup Business

Do you know that you do not need lots of money to start your own small business?  In fact, a multibillion-dollar beauty products company started up in a garage, when an entrepreneur decided to use some of her grandmother’s beauty recipes to make up beauty products and sell them to her neighbors. Within a couple…

Brand Visibility: Tips to Set You Apart

A well-defined brand will set your product apart from the competition. However, the success of any branding strategy hinges on the ability to establish brand visibility in the marketplace. The product must be known and recognized. If that is achieved, then customers will be willing to buy your product.Brand visibility refers to the ability to…

Brand Personality I

Brand personality is the physical layout and location of the business. Adding personality to your business is the most important point, often ignored and misunderstood by many business owners. Imagine that you are visiting an office for the first time and you find an old style building in poor condition or the low standard work…

10 Ways To Create Brand Value

In order to create brand value, a business must be able to communicate successfully to the target market. This communication should create awareness of their product, and influence the consumer’s perception of it. Brand value is all about the consumer recognizing their need for the product, because of its perceived worth. Below are a couple…

What is a Unique Selling Proposition?

The foundation of a unique selling proposition is offering a product or service perceived by potential buyers as unique and valuable. The attributes of the business’ products or services should be substantially different from the competitor. In order to effectively develop a unique selling proposition, a business needs to study the existing buyers’ needs and…