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What is a Brand Audit?

A brand audit is a thorough examination of a brand’s current position in an industry compared to its competitors and the examination of its effectiveness. When it comes to brand auditing, five questions should be carefully examined and assessed. These five questions are how well the business’ current brand strategy is working, what are the…

Using Facebook for Branding and Customer Service

Facebook is one of the best known ways of marketing a business product or brand today. Social marketing is used by businesses to enhance overall marketing strategies. First rule to remember when using Facebook for branding and customer service is knowing who your targeted audience is, and friends and family certainly fit this category. Word-of-mouth…

Tips For Small Business Online Success

All business owners know how important marketing their products and/or services is. But even today I meet many entrepreneurs who do not realize the influence or the potential of online marketing. It is crucial that entrepreneurs not only understand, but leverage the power of the internet and social media. Knowing how to utilize this power…

Marketing Positioning and Small Business

Market positioning is the customer’s expectation of the brand, product or service in specific market segmentation. It is basically the differentiation that business is offering – different or unique from its competitors. So by market positioning, the marketers try to create the brand image in the mind of their segmented market. Market positioning is done…

Everything You Need To Know About Social Media Marketing

If you are starting a new business, social media should be of primary focus when it comes to your marketing campaign. The extreme advancement of technologies on the internet in the past few years have made social media marketing a primary mode of marketing for small and large businesses alike. But what is social media…

Branding Quotes

I love reading inspirational quotes. They don’t take too much time to read, but they still inspire you and get you going. I decided to share with you some of my favorite branding quotes today. Enjoy and feel free to add yours in comment area! “Brand value is very much like an onion. It has…

The Importance of Branding

Branding is a key concept in marketing circles, as it is the pivotal springboard that can thrust your business forward, and give you a competitive edge. A well-defined and strong brand will drive sales, build customer loyalty, create brand value, and most of all, it will be the catalyst for business growth, as consumers will…

Bring Traffic To Your Website Using Social Media

In the last few years, the numbers of social media websites have expanded greatly. Similarly, the number of people using these websites has soared. Facebook alone has an online active population of over 750 million users. Combine this statistic with the number of people using Twitter, LinkedIn, YouTube, and other social media outlets and you…