Suddenly there was silence. I wasn’t sure what my daughter is thinking about and how she’s processing what we just discussed. But when the last question came, I instantly knew that the whole conversation was supposed to end here and…
Customer engagement is akin to many of the catch phrases that pop up in marketing lingo from time to time. These often take the marketing world by storm, and then eventually subside. However, customer engagement seems here to stay. Essentially,…
We keep hearing a lot about authenticity these days. Many entrepreneurs understand that they need to make their business authentic and relevant, but they get lost in application. When it comes to authenticating a business’ brand, there are several key…
Many people believe that setting up a business online is the hardest part, what they don’t realize is how difficult it can be to keep their business competitive once they are up and running. Today we’ll look closely at follow…
In general, what sets one product apart from the rest is branding. Branding is a method that differentiates a product and makes it easily identifiable. It should therefore be an important component of your company’s marketing thrust. It is a…
Large companies spend phenomenal sums of money on branding every year, to give themselves a major advantage in increasingly competitive markets. But what exactly does “branding” mean, and how is it relevant to YOU, as a home business owner? Quite…
Do you know that you do not need lots of money to start your own small business? In fact, a multibillion-dollar beauty products company started up in a garage, when an entrepreneur decided to use some of her grandmother’s beauty…
A well-defined brand will set your product apart from the competition. However, the success of any branding strategy hinges on the ability to establish brand visibility in the marketplace. The product must be known and recognized. If that is achieved,…
If I were to put two packages of coffee before you, one being Folgers and the other an unbranded coffee, and asked you to purchase one of them, in all likelihood you would choose Folgers. Why? Because Folgers is a…
Brand personality is the physical layout and location of the business. Adding personality to your business is the most important point, often ignored and misunderstood by many business owners. Imagine that you are visiting an office for the first time…