Learning from the mistakes of others is one of the best ways to make progress without having to experience unnecessary setbacks in your own marketing plan. Therefore, to avoid repeating the past, it is very important that you pay close attention to both errors of commission and omission in any insurance brokers ajax marketing campaign, particularly when you are listening to insurance brokers who do not mind sharing. Fortunately, for those of you who are interested in some of the mistakes that can be commonly made, here are 10 mistakes that you can navigate your marketing plans around.
1) Failing to measure the effectiveness of an insurance marketing plan.
When you want to get a little innovative with your website strategy, this is normally a preferred way to get an edge over your competition. Before getting too crafty, however, it is important that you take time to measure the actual effective your marketing strategy. For instance, you should review your analytics to see how many unique visits are coming to your site.
2) Not Setting Specific Insurance Marketing Goals
Getting an advantage over your competition is usually the name of the game. This is why some insurance brokers will use a wide range of tactics to head for the top in the rankings. However, before you focus solely on beating your competition, it is important that you set specific goals that your marketing campaign should meet.
3) Writing Content that’s Not Useful to Prospective Policy Buyers
If you are going to publish a blog on your ajax insurance brokers’ website, it is important that you do it right. Good blogging is posting useful content that educates your audience on insurance instead of constantly focusing on doing a sales job.
4) Posting Long form Insurance Quotes for Your Visitors to Complete
Filling out a long-form is a common mistake that many insurance brokers make. Because your visitors search for insurance sites that pay careful attention to their time, you need to design short quote forms. In fact, you should know that the longer the length of the form the lesser the number of leads you’ll receive.
5) Not Posting Authentic Reviews
Consumers like to know how well you perform and in what areas. By using reviews from real customers, prospective buyers can obtain the information that they need to make an informed decision. Good and bad feedback will give the consumer what they need to know in order to feel comfortable with doing business with you.
6) Losing Prospects to Your Competitor
Your low quote does not tell the full story of what your insurance company offers. Therefore, you need to distinguish your company’s unique services from those of your competitors. You should be able to do this effectively by establishing your brokerage as an industry thought leader. You can accomplish this objective by providing highly relevant info that visitors need and then pointing them to the page on your site that contains it.
7. Not creating a marketing budget
Some insurance brokers may do everything that they can to take the cheap route. In fact, in some cases, they may not set a budget for digital marketing at all. Unfortunately, this is huge mistake since an inadequate budget will give your competition an online edge that it may be difficult to recover from.
8. Missing Your Target Audience
To deploy any successful marketing strategy today, it is important that you identify and reach your target audience. Appealing to a specific target audience that wants and needs what you are offering is actually critical to your communications online. This is especially the case if you want to take advantage of social media network strategies.
9. Using Self-Promotional Social Media Content
Social media networks can help your insurance brokerage to grow by leaps and bounds. However, this will never happen if your focus is solely on self-promotion for the business. To avoid this, your true focus should be on becoming an active part of these communities and adding value that will help them to find the insurance coverage that they need and want.
10. Not Building a Strong Brand
Your online marketing campaigns are usually a great resource for building a strong brand. Therefore, when you publish your insurance site, everything that you do on the site must exemplify a good insurance company that has a long-standing history of providing the top insurance coverage in the industry.