Broken Promises

In general, what sets one product apart from the rest is branding.  Branding is a method that differentiates a product and makes it easily identifiable.  It should therefore be an important component of your company’s marketing thrust. It is a…

Brand Personality I

Brand personality is the physical layout and location of the business. Adding personality to your business is the most important point, often ignored and misunderstood by many business owners. Imagine that you are visiting an office for the first time…