Branding is a key concept in marketing circles, as it is the pivotal springboard that can thrust your business forward, and give you a competitive edge. A well-defined and strong brand will drive sales, build customer loyalty, create brand value,…
In the last few years, the numbers of social media websites have expanded greatly. Similarly, the number of people using these websites has soared. Facebook alone has an online active population of over 750 million users. Combine this statistic with…
There’s a lot of reason as to why a certain company needs social media marketing and it will depend on different factors like company profile, the products, and the customers that it is catering to. As the days go by,…