If you are starting a new business, social media should be of primary focus when it comes to your marketing campaign. The extreme advancement of technologies on the internet in the past few years have made social media marketing a primary mode of marketing for small and large businesses alike. But what is social media marketing and how can it help increase your customer base? Let’s take a look.
Social media marketing is, as the name states, a form of marketing that uses social media as its base. Through the use of social media websites, business owners can attract potential consumers, direct them to their websites, and increase their number of sales. But what exactly is social media? It is a form of online website that allows individuals to communicate and interact with other individuals. Through social media you can send public or private messages, engage in real-time conversation, share photos and videos, and keep others informed about what they are doing at any specific period in time. These activities can also be applied to businesses, allowing business owners to transfer information to their customers through their online profile.
How can you be sure that social media marketing is worth your time? To understand how essential and beneficial social marketing is, all you need to do is look at the statistics. Because Facebook is the biggest social media tool, let’s use it as an example. Facebook currently has over 750 million active users around the world. Over half of these users log on to Facebook each day. That means that over 375 million users log on to the Facebook website daily. With these numbers, it is easy to see how businesses can grow through the use of this networking tool. Also keep in mind that although Facebook is the largest social media website, it is far from being the only one. There are dozens of social media websites out there, each of which will allow you to expand your consumer base even more.
So, we now understand why social media marketing works but exactly how does it work? Once you have created a profile on the social networking platform of your choice, you will need to build it up. The main reason why social media marketing works so well is because it gives you the opportunity to interact with your clients. No longer you are just a business trying to steal their money. Rather, they can now interact with you and connect your face and personality with the name. On social media, you can easily post updates, keeping your customers informed about anything relevant to your business. You can also share photos, videos, or other interesting tidbits that your customers may enjoy. And most importantly, social media allows you to connect with your customers. Customers can easily post questions or comments on your profile page which you can then respond to in a timely manner thereby increasing their trust and ensuring them that your customer service is beyond accommodating.