So, you want to know how to improve your website conversion rates? You’ve come to the right place! For those who are unsure, a conversion rate is the percentage of visitors to a website that go on to make a purchase. If you want to run a business, it is not enough to get people to your website – you must get them to buy from your website. Let’s take a look at some tips to help you improve conversion rates at your website.The first thing you must do is to develop a great website design. Your website design is the first thing that your potential clients see. When looking at your site, they will either continue searching through it or they will leave. In order to have your potential client to continue searching through your website, your webpage design needs to be both attractive and professional. If your website looks unprofessional or untidy, it’s almost guaranteed that your potential client will become a “forget-it-babe” client. Always keep your website tidy and be sure that it is easy for your user to navigate through. It should be easy for your prospect to do both – find information they need and make a purchase if they choose to buy.
Design is very important, but it’s not everything. You also need to develop a clear message. If your user likes your webpage design and decides to stay on your webpage, the second thing that they will look at is your information. All information should be clear, concise, informative, and interesting. It should capture your reader’s attention and tell them everything they need to know while still being to the point. Don’t bore your clients, keep them interested!
Another important step when improving your website conversion rates is to determine your target market. Who will use your product or service? Will it be males or females? Adults or children? The more you understand about your target market, the better you will be able to market to them. Understand what your market likes and use this to create information and designs that will be attractive to them. (Now I’m back to the step number one – design… do you see how everything fits together? It’s more a puzzle than a manual. lol)
Another big one on the list of ‘how to improve your conversion rates’ is communication. If a customer cannot easily find how to contact you, you may lose their business. Always be sure that you have contact information readily available and have someone available to answer your client’s questions.
Let’s talk about the follow up for a minute. If you want to turn a visitor into a buyer, you need to focus on following up. Creating a website is not enough. You must be sure to update your website as often as possible, keeping your potential clients informed and updated. Also, always follow up on inquiries and comments. Whether a client leaves a positive or negative comment, always reply. Thank them for positive comments and reply to negative comments by letting users know how you will work to improve on the negative aspect in the future.
If you really want to improve your website conversion rates, you need to provide a quality product or service. Business is a crowded place and you probably have a lot of competition (and if you don’t make sure you’re in the right niche). You need to give your clients a reason to purchase from you. Providing quality and incentives will help to turn potential clients into paying clients.
Finally, and most importantly, you need to gain the trust of your users. Many people are very cautious when buying online (and rightfully so!). If you want to make a sale, you need to gain the trust of your clients. Website design is a good start in gaining trust. It can also be accomplished by providing an address, as well as a contact phone number for inquiries. If you don’t have a business address, get a postal box. There are ways to protect your privacy while still building trust with your clients.
The above are some tips to show you how to improve your website conversion rates. Use the tips above to help build your small business and watch how much difference they will make in your sales!