Successful business branding is one of the most important aspects of building a successful company or business venture. Still, way too many small business owners are not sure whether branding is the right solution for their starting or existing business. Branding, when done right, will increase your visibility on the marketplace, draw your target market to you and increase your revenues. Branding is the solution for anyone who deals with people, even if you’re not in business.
One of the most crucial aspects of branding is continuity. There are many different ways to reach out to customers, publicize and promote your business and get your business name known and recognized. But sometimes it can seem difficult to transfer your brand image from one medium to another. What works well on a billboard may fail when transferred to a business card. When embarking on a branding or re-branding project for your company or business, you need consider all of the possible media which might be used to promote your business in the future, and consider how the brand image will translate across all of them fluidly, consistently and recognizably.
Another essential element of successful branding is effective use of keywords. This applies both to the brand name itself and also to the tag-line which will be associated with it. The reason for considering keywords is that today, in a world driven by internet technology, this is how people search for products and information relating to them. Hubspot wrote a fantastic article on SEO recently, and instead of repeating the information, I recommend you to read “9 SEO Insights You Must Follow” article.
Visual branding is increasingly important too. With an unbelievable quantity of slogans, brand names, images, and adverts bombarding us every day we have grown very used to the same old forms of advertising and promotion. If I asked you to state how many adverts or promotions you saw yesterday, you may think about a dozen or perhaps twenty. The truth is that almost certainly you were exposed to couple hundreds, through a wide variety of media. The fact that we estimate the actual number so low proves the importance of not just having a great brand image, but also having a successful marketing of that brand name or slogan in place.
This is where thinking outside of the box is crucial. Look around at what other people are doing, but don’t follow the tribe. Instead, think about how you can be different. Visual branding should support and strengthen your business branding and help you stand above your competition.
Branding is one of the most confusing areas of business life. It can help business succeed as easily as it can ruin a successful business. While we see large corporations invest in branding, small business owners are still not sure whether this is the right way to go. That’s why I’m hosting a free teleseminar this week to help you understand whether branding is the right solution for your type of business or you’re better without it. Also, I’ll give you 7 steps to building an attractive brand. You will love all the tips and resources you will get during this free call. Click here to learn more and join us on my “Business Success Secrets” teleseminar