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Learning from the mistakes of others is one of the best ways to make progress without having to experience unnecessary setbacks in your own marketing plan. Therefore, to avoid repeating the past, it is very important that you pay close…

Brand architecture is widely discusses in the business and companies while talking about the different brands of the same business. But the problem is that the importance of brand architecture is not properly understood. It is the method or way…

Is Pinterest good for business? Like any other social media networking website, the use of Pinterest for business purposes requires time and commitment. Pinterest can definitely attract customers to your page, but it is not the right platform for every…

Do you want to direct traffic to your website, market your business, and increase your sales? Twenty years ago, if you wanted to enhance your business, you would use newspaper ads, television ads, or radio ads. Today, if you are…

If you happen to own a small business, there is no denying the benefits to be gained by utilizing the powerful advertising tool known as social media. The use of sites like Twitter, LinkedIn, Facebook, and others, can be very…

Successful business branding is one of the most important aspects of building a successful company or business venture. Still, way too many small business owners are not sure whether branding is the right solution for their starting or existing business.…

The explosion of the World Wide Web has allowed people to create businesses that did not have this opportunity before. It is estimated that over 2 billion people utilize the internet each day. Over 500 million of these people are…