Branding Quotes

I love reading inspirational quotes. They don’t take too much time to read, but they still inspire you and get you going. I decided to share with you some of my favorite branding quotes today. Enjoy and feel free to add yours in comment area!

“Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.”
Edwin Artzt

“A tiny change today brings a dramatically different tomorrow.”
Richard Bach

“It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth.”
Harry Beckwith

“A great brand is a story that’s never completely told.”
Scott Bedbury

“It is what we think we already know that often prevents us from learning. ”
Claude Bernard

Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.”
Christopher Betzter

“A brand for the company is like a reputation for a person. You earn reputation by trying to do hard things well.”
Jeff Bezos

*A brand is a personification of a product, service, or even entire company.”
Robert Blanchard

“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”
Danie J Boorstin

“Your premium brand had better been delivering something special, or it’s not going to get the business.”
Warren Buffett

“Well-managed brands live on – only bad brand managers die.”
George Bull

“If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.”
Leo Burnett

“How many cares one loses when one decides not to be something, but to be someone.”
Gabrielle “Coco” Chanel

“Without strategy, execution is aimless. Without execution, strategy is useless.”
Morris Chang, CEO TSMC

“Success means never letting the competition define you. Instead you have to define yourself based on a point of view you care deeply about.”
Tom Chappell, Tom’s Of Maine

“The empires of the future are the empires of the mind.”
Winston Churchill

“A business based on brand is, very simply, a business primed for success.”
David F. D’Alessandro

“Long-term brand equity and growth depends on our ability to successfully integrate and implement all elements of a comprehensive marketing program.”
Timm F Crull, Chairman & CEO of Nestle

“There is a better way to do it. Find it.”
Thomas A. Edison

“When walt disney announced TV show to promote his movies, other studios were angry. They saw TV as competition.”
Don Florence

“It isn’t what they say about you, it’s what they whisper. ”
Errol Flynn

“How difficult it is to be simple.”
Vincent van Gogh

“A mind, once stretched by a new idea, never returns to its original dimensions.”
Oliver Wendell Holmes

“If you can eliminate all the other choices, the remaining choice, no matter how improbable, is the answer.”
Sherlock Holmes

“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.”
Kent Huffman

“I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I pour an extra strong lager, I am handsome, I say, as I put on my Levi jeans”
John Kay

“What shapes our lives are the questions we ask, refuse to ask, or never think to ask.”
Sam Keen

“A product can be quickly outdated, but a successful brand is timeless.”
Stephen King

“Authentic marketing is not the art of selling what you make but knowing what to make.”
Philip Kotler

“If you are not a brand, you are a commodity.”
Philip Kotler

“Products are made in the factory, but brands are created in the mind.”
Walter Landor

“If you want to be found, stand where the seeker seeks.”
Sidney Lanier

“I am not looking like Armani today and somebody else tomorrow. I look like Ralph Lauren. And my goal is to constantly move in fashion and move in style without giving up what I am.”
Ralph Lauren

“Marketing is the art of meaningful differentiation.”
John Lederer

“The golden rule for every businessman is to put yourself in your customer’s place.”
Orison Swett Marden

“Overnight success takes years.”
Tim Marks

“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.”
Edward R. Murrow

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.”
Greg Norman

“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.”
David Ogilvy

“The best way to have an idea is to have a lot of ideas.”
Linus Pauling

“Think about your brand becoming portal of information and value to your individual costumers and consumers.”
David Placek

“Do something worth remembering!”
Elvis Presley

“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing”
John Russell, President, Harley-Davidson

“Customers must recognize that you stand for something.”
Howard Schultz, Starbucks

“There is no greater fraud than a promise not kept.”
Scottish saying

“Some kid in his basement is building the next thing.”
Rachel Sklar

“Brand is the ‘f’ word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than they do”
Mark di Soma, Audacity Group

“Don’t think about consumer needs in terms of product categories, but rather in terms of consumer experiences.”
James Thompson

“Good decisions come from experience. Experience comes from making bad decisions. ”
Mark Twain

“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.”
Thomas J. Watson Jr.

“Don’t listen to you customers. They don’t know what they want anyway.”
Larry Webber

“The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand.”
Larry Webber

“Create your own visual style… let it be unique for yourself and yet profitable for others.”
Orson Welles

“Be yourself. Everyone else is taken. Oscar Wilde”
Oscar Wilde

“It is only shallow people who do not judge by appearances.”
Oscar Wilde

“If you don’t have time to do it right, when will you have time to do it over?”
John Wooden

“Without deviation from the norm, progress is not possible.”
Frank Zappa