In order to create brand value, a business must be able to communicate successfully to the target market. This communication should create awareness of their product, and influence the consumer’s perception of it. Brand value is all about the consumer…
The foundation of a unique selling proposition is offering a product or service perceived by potential buyers as unique and valuable. The attributes of the business’ products or services should be substantially different from the competitor. In order to effectively…
A brand audit is a thorough examination of a brand’s current position in an industry compared to its competitors and the examination of its effectiveness. When it comes to brand auditing, five questions should be carefully examined and assessed. These…
Facebook is one of the best known ways of marketing a business product or brand today. Social marketing is used by businesses to enhance overall marketing strategies. First rule to remember when using Facebook for branding and customer service is…
All business owners know how important marketing their products and/or services is. But even today I meet many entrepreneurs who do not realize the influence or the potential of online marketing. It is crucial that entrepreneurs not only understand, but…
You own a small business and you’re doing well but recently you have noticed that your competitors have a slight edge on you. Wondering why? Chances are, it has nothing to do with your product or price – it’s the…
Market positioning is the customer’s expectation of the brand, product or service in specific market segmentation. It is basically the differentiation that business is offering – different or unique from its competitors. So by market positioning, the marketers try to…
If you are starting a new business, social media should be of primary focus when it comes to your marketing campaign. The extreme advancement of technologies on the internet in the past few years have made social media marketing a…
I love reading inspirational quotes. They don’t take too much time to read, but they still inspire you and get you going. I decided to share with you some of my favorite branding quotes today. Enjoy and feel free to…
Branding is a key concept in marketing circles, as it is the pivotal springboard that can thrust your business forward, and give you a competitive edge. A well-defined and strong brand will drive sales, build customer loyalty, create brand value,…
